Liv. is Emirates NBD's digital bank for millennials, offering a lifestyle-oriented banking experience with goal-based savings, bill splitting, social features, and exclusive merchant deals.
History and Background
Liv. was founded in 2017, making it 9 years old as of 2026. The company is headquartered in Dubai, UAE, United Arab Emirates.
Since its launch, Liv. has established itself as a significant player in the United Arab Emirates fintech ecosystem. Operating as a digital bank, neobank, the company has built its reputation by providing accessible and reliable digital financial services to its growing user base. The platform continues to evolve its product offerings in response to the rapidly changing fintech landscape and increasing consumer demand for digital-first financial solutions.
Products and Services
As a digital bank, neobank, Liv. offers a range of digital financial products and services designed to meet the everyday needs of its users. The platform leverages modern technology to deliver a seamless experience across mobile devices, making financial management more convenient and accessible.
Key services offered by Liv. include:
- Digital banking accounts with instant setup and zero or low monthly fees
- Peer-to-peer money transfers and bank-to-bank transactions
- Bill payments for utilities, airtime top-up, and subscriptions
- Savings products with competitive interest rates
- Debit cards for online and in-store purchases
Regulation and Safety
Liv. is a licensed and regulated financial technology company, authorised by CBUAE. This means it operates under strict regulatory oversight, giving users an additional layer of protection and confidence when using its services.
Users are encouraged to verify the current regulatory status of Liv. and any fintech platform before committing funds. You can use our Safety Checker tool to get an instant safety assessment of Liv., which analyses licence status, user ratings, complaint history, and service availability.
Final Thoughts
Liv. continues to play an important role in the United Arab Emirates fintech landscape. Whether you are looking for reliable digital financial services, need help resolving an issue with your account, or want to learn more about what the platform offers, this profile page is designed to give you all the essential information in one place. For the latest updates, always refer to the official Liv. website and app.
If you have used Liv., consider leaving a review below to help other users make informed decisions. You can also file a complaint through our Complaint Tracker if you have experienced any issues that need resolution.