Plum is a smart money management app that uses AI to automatically save and invest for users. It analyses spending patterns and sets aside affordable amounts automatically.
History and Background
Plum was founded in 2016, making it 10 years old as of 2026. The company is headquartered in London, UK, United Kingdom.
Since its launch, Plum has established itself as a significant player in the United Kingdom fintech ecosystem. Operating as a savings platform, investment platform, the company has built its reputation by providing accessible and reliable digital financial services to its growing user base. The platform continues to evolve its product offerings in response to the rapidly changing fintech landscape and increasing consumer demand for digital-first financial solutions.
Products and Services
As a savings platform, investment platform, Plum offers a range of digital financial products and services designed to meet the everyday needs of its users. The platform leverages modern technology to deliver a seamless experience across mobile devices, making financial management more convenient and accessible.
Key services offered by Plum include:
- Access to local and international stock markets
- Mutual fund and ETF investments with low minimum amounts
- Fixed-income products and government securities
- Portfolio tracking and investment insights
- Automated savings plans with customisable schedules
- Goal-based savings for specific financial targets
Regulation and Safety
Plum is a licensed and regulated financial technology company, authorised by FCA. This means it operates under strict regulatory oversight, giving users an additional layer of protection and confidence when using its services.
Users are encouraged to verify the current regulatory status of Plum and any fintech platform before committing funds. You can use our Safety Checker tool to get an instant safety assessment of Plum, which analyses licence status, user ratings, complaint history, and service availability.
Final Thoughts
Plum continues to play an important role in the United Kingdom fintech landscape. Whether you are looking for reliable digital financial services, need help resolving an issue with your account, or want to learn more about what the platform offers, this profile page is designed to give you all the essential information in one place. For the latest updates, always refer to the official Plum website and app.
If you have used Plum, consider leaving a review below to help other users make informed decisions. You can also file a complaint through our Complaint Tracker if you have experienced any issues that need resolution.